Why Your Business Needs a Blog


“As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.”

-Sergey B

If you’re looking to start a business or grow an existing business and you are not blogging then you need to know that this is one of the most powerful online marketing tools to help you achieve your business goals. Online marketers have been using the blogs to grow their business and connect with their audience for some time now and yet there are still many more small business owners missing the boat.

What Makes Blogging So Beneficial

  • A Blog Allows You to Connect with Your Market – A blog gives you, the business owner, a tool to connect with your audience on a more personal level and perhaps in a more consistent way. RSS technology enables readers the ability to subscribe to content by putting your message and information in their email inbox or on their reader. It is just like handing them their daily newsletter and who does not love to read what is happening in their industry or areas of interests.
  • A Blog Can Be a Traffic Driver – Optimized content is what you get with every blog post. Search engines love blogs and you can add plug-ins and widgets that capitalize on SEO tactics and social networking strategies. The end result is a boost in traffic and ultimately profits.
  • A Blog Helps To Increase Awareness – In addition to your current marketing strategy, which may include articles, advertising, autoresponders, and social networking, a blog increases awareness of your company. What this does is help increase your opportunities both to grow your customer base and also your partnership and business opportunities.

Looking for a few more good reasons to set up a blog? Here are seven to get you thinking about this amazing tool to connect with and grow your audience.

1. Brand Building – We buy from people we like and feel we can related to. With a blog, personality marketing is easily achieved.
2. Niche Specific – Your blog allows you to fine tune your niche to a very specific market and audience. For example Get Online Basics is geared towards the business owner new to online marketing.
3. Media & Public Relations – Blogs are great tools for the media to get to know you, become aware of you and contact you.
4. Expert Status – A blog provides you with one more opportunity for publication and the ability to showcase your knowledge and expertise. People buy from those considered experts in their field.
5. Low cost – Blogs offer a low startup cost and you can be up and running. Really! Starting a blog takes nothing more than a domain and a good hosting company.
Blogging is a great way to build a business whether it’s a standalone blog or as part of your business website

Are you blogging for your business?

Consider starting your blog today. One of my favorite sources for information on blogging is Problogger. Not only does he offer a great informative blog but his products have benefited my blogging journey greatly. His latest e-book is all about the first week of blogging and although I have been blogging for 7 years now, I am still fascinated by all there is to learn about blogging and doing so with success.




LaTara is the Chief Blogger and trainer at Get Online Basics, providing the work at home entrepreneur and small business owner with practical and viable solutions for building their online presence. Start your training to better online marketing with the Get Online Basics Training Center. Just click the website link and you will be redirected.

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One Response to Why Your Business Needs a Blog
  1. LaTara Ham-Ying
    May 18, 2011 | 11:30 am

    RT: @GetOnlineBasics Why Your Business Needs a Blog – “As we go forward, I hope we're going to continue to use techn… http://ow.ly/1cJCjv

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