Day 15: Using Social Media and Relating in Online Marketing

For the next 7 days it might be a good idea to focus on the promotion efforts of your marketing strategy. Today we will cover the importance of relating via social media and why it is so important to your online marketing campaigns. That is why you created a marketing map. So that you can promote your business. The secret is to understand that it has nothing to do with your product and everything to do with your market.

When you decide that Social Media will be a part of your marketing strategy, you need to be ready to relate. There is no way you can be truly successful with Social Media if you are not willing to relate. There is value in relating with your market and beyond.

Social Media is all about connecting and connecting is all about learning, growing, and working together for the greater good – whatever your greater good may be. There is no way around meeting, greeting, and getting to know someone when it comes to Social Media. Unless of course you just throw your profile up and that’s about it. Even putting link after link relates to people. It relates to them that you just may be a money hungry person who really has no concern for their lives or even who they are. Marketing as we know it today, does not work like that. You will end up going nowhere FAST.

Relating is communicating and the way you do will speak volumes about who you really are. That means that Social Media can work for you or it can work against you. It is all about how you convey your message.

What do you really want people to say and know about you?

Remember that although the internet has over a million people getting on for the first time everyday, the circles traveled are still pretty small; and word about how you relate will travel fast. So it is in your best interest to make it work well for you. And that means more than what you may think it does.

If you are going to try and use Social Media as a marketing tool, you had better make sure that you are a little bit transparent. That is not saying that you have to tell all your business. However, you need to be willing to share a little bit of you with your market. Doing so helps to build trust, a loyal following, and will help you increase your bottom line. Again, it all goes back to relating.

Earlier in this post, I mentioned that, “There is value in relating with your market and beyond”. The beyond are those people on social networks you join, who find you on Google search or whatever search engine they are on, and people you know who may not fit the profile of the people you envision as your target market. Believe it or not what you relate will hold some value with them as well. They may know someone in their circle of influence who needs your services.

This is why you want to convey you and your marketing message wherever you go because you really never know.

When you are using Social Media as a part of your marketing plan, there must be some balance. There are many ways to convey your marketing message to your audience utilizing Social Media. What you use and how you use it must all be considered and planned out strategically and with great wisdom.

If you are not quite sure where to go with Social Media marketing, find a person who does it and does it well. Ask them the how, the why, and the what. Read books on the subject. Find a Social Media Strategist or Virtual assistant who can help you maneuver through the channels. Or simply be you – that is the greatest tool you can use to get your message across.

One of the most valuable resources that I have in my marketing arsenal is Six Pixels of Separation by Mitch Joel! It is one of the most profound yet simplest reads that I even suggest to my interns and use in the internship program. Mitch takes social media and makes it plain enough for you to understand how powerful social media marketing is for your business. Any online marketer needs to understand that social media is not just about promoting. It is about creating a digital footprint that will last. That is what good marketing will do for your business. Keep it etched in the minds of your target market.

That is what makes Six Pixels of Separation such a great read. It shows you how to create your digital footprint with ease and authenticity; breaking down what seems to be difficult to understand and making is plain!

I use the book as a constant resource for tweaking and growing my online marketing strategy.

For the remainder of the series I am going to help you focus on actually promoting your business with your online marketing efforts. You have the tools and now it is time to move forward.

Tomorrow and for the rest of this series we will focus on getting yourself noticed in the online world so that you start to build your credibility, expertise, and a community that will support your efforts. It is all in how you promote what you have learned :)

PS. Remember that you can keep up with this blog series on its dedicated home page here.


LaTara is the Chief Blogger and trainer at Get Online Basics, providing the work at home entrepreneur and small business owner with practical and viable solutions for building their online presence. Start your training to better online marketing with the Get Online Basics Training Center. Just click the website link and you will be redirected.

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3 Responses to Day 15: Using Social Media and Relating in Online Marketing
  1. Richard Byrd
    October 3, 2010 | 11:29 am

    RT @latarahamying: RT: @GetOnlineBasics Day 15: Using Social Media and Relating in Online Marketing

  2. [...] This post was mentioned on Twitter by LaTara Ham-Ying, Richard Byrd. Richard Byrd said: RT @latarahamying: RT: @GetOnlineBasics Day 15: Using Social Media and Relating in Online Marketing [...]

  3. LaTara Ham-Ying
    October 3, 2010 | 4:23 pm

    RT: @GetOnlineBasics Day 15: Using Social Media and Relating in Online Marketing

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