Understanding SEO and How to Use It


You probably hear a lot about SEO. In fact, so much attention is paid to SEO or Search Engine Optimization you may think you need a special degree to understand it all. Not to worry. Search engine optimization isn’t as complicated as it sounds.

What is SEO?

Search engine optimization, SEO, is the method of making sure your website ranks in search engines. When you type words into a search engine like Google and hit “Search” you get results.

Here is an example of how it works from the consumer’s view. You are a consumer….right? As a consumer you probably only look at the first few results when you type in keywords. If the results don’t fit what you’re looking for then you change your search terms until you see website results that match what you’re looking for.

Your website visitors will do the same thing. They’ll type keywords into whatever search engine they choose to use and review the results. Ideally, you want your website to be on the first page of results. Why? Simple! It means you’re more likely to get a visit and an opportunity to wow that visitor.

So search engine optimization means making sure your website targets specific keywords so you show up on the results when people are looking for your information.

How to Optimize Your Site

There are two main categories for SEO tactics: Paid and free. You can buy or pay for advertisements from places like Google Ads. These are those ads that show up in the colored boxes or sidebars of a search engine result page.

You can also obtain free search engine results by using:

  • Keyword optimized content
  • Incoming links
  • Internal links

No matter which you choose, the bottom line for free SEO or what’s also called organic search is to create quality content. You want to be sure to craft your content for your readers first and then you optimized for the search engines.

Quality content will be linked to. It will increase your search engine ranking. And it’ll bring visitors back again and again.

Don’t complicate things

Search engine optimization can be complicated if you’re trying to figure out the algorithms and outsmart them. Plus it can be very time consuming and you must be about your business’ bottom line! The fact is, most online businesses find great success by sticking with the basics.

SEO is an important part of your online business success. Use it but do so wisely.


LaTara is the Chief Blogger and trainer at Get Online Basics, providing the work at home entrepreneur and small business owner with practical and viable solutions for building their online presence. Start your training to better online marketing with the Get Online Basics Training Center. Just click the website link and you will be redirected.

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6 Responses to Understanding SEO and How to Use It
  1. LaTara Ham-Ying
    June 6, 2011 | 9:31 am

    RT: @GetOnlineBasics Understanding SEO and How to Use It – You probably hear a lot about SEO. In fact, so much atten… http://ow.ly/1d50d2

  2. SEO busterZ
    June 6, 2011 | 2:42 pm

    Understanding SEO and How to Use It | Get Online Basics http://bit.ly/kNOEcg

  3. LaShaunda
    June 10, 2011 | 9:57 am


    Can you explain more about incoming links and external links?


    • LaTara
      June 15, 2011 | 10:23 am

      LaShaunda incoming links are links that come from other sites who share your information. Internal links are hyperlinks you create to your own posts, pages, etc within your blog.

      They both benefit you where SEO if concerned by providing great one way quality links.

      Hope this helps!

  4. Bess Blanco
    June 10, 2011 | 4:56 pm

    Great article, LaTara – I look forward to learning from you. Thank you for the plain language and easy to apply tactics! ;)

    • LaTara
      June 15, 2011 | 10:21 am

      Thank you Bess! I love teaching! Great stuff!!!

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