Just as with any marketing method you need to learn how to promote videos to make them productive. To do this and be effective it’s important to know how YouTube works. Here are a few tips that can help create an effective marketing campaign with videos.
When uploading your YouTube video you want to pay special attention to the following:
• Number of views
These are tremendously important. They mean more exposure for the video. Use at least one keyword in your title as well as within the description. Always put your URL first in the description. You Tube only allows 27 characters before it adds dots to it. It’s important to have the URL available on first glance.
Allow comments on the video. Comments bring people to the conversation. Be sure to reply to the comments as well. This will start the ball rolling for more views. One thing to remember is that there will always be negative remarks made. Don’t fret them. Negative comments are a great learning tool. Get into the habit of leaving comments and ratings on other videos. Find videos that relate to your niche and post comments. This will help to build a friends list also.
Once your video is live then it is important to start marketing it immediately. An easy way to do this is to write a Press Release and send it out. There are several free press release sites that you can use to do this.
Remember to embed your link into the video before placing it on your home page. This can be done by either of the following two services:
Using the insights tab in your account will allow you to see who is visiting your video. This tab gives out tons of information such as the age, gender and country that your visitor is coming from. You can create new videos that lean toward this group of people. This can help in generating further views.
There are plugins that allow you to create a sitemap of all your videos. The search engines will love this. It makes it easier for them to find your videos and generate appropriate rankings for them.
The next step in your marketing campaign is to submit your video to video sharing sites. This can be done manually or through sites that will submit videos for you. You still have to create your accounts but this is a onetime step and well worth the small amount of time it takes.
These are just a few tips when it comes to marketing videos. By following these simple steps you can easily gain more views and subscribers to your channel. It’s a great way to enhance the marketability of the video and make it more productive.