Marketing Strategy for Online Business Presence

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Q: What one marketing strategy would you suggest a business owner coming online use to increase his/her online presence?

Ooh I can only suggest ONE? ;)

There are so many pieces to the online marketing puzzle and while I adore affiliate marketing and think business owners can and should start an affiliate program to increase their online presence, that’s not my answer to this specific question. Because you asked from the perspective of a business owner “coming” online I will assume this is someone fairly new to online business and the goal is to make things easy. So, if I HAVE to narrow it down to just one marketing strategy I would choose Article Marketing.

When most people think of article marketing, they think of the simplest, most straight forward process which is to write an article then submit it to article directories such as www.ezine.com for website owners to publish as-is on their own websites. For those who may not know, the website owner must post the article exactly as you posted it in the directory with all links, etc. in tact. While this is a great way to get more exposure and traffic to your website, it’s only the beginning of the article marketing process. Just like any thing else you do in your business, you want to get the best possible value from your article marketing efforts.

Once you’ve written your article and submitted it to a list of article directories (yes I suggest submitting to various directories making sure they are ones that your audience will frequent), the FUN really begins. You can then take that article and turn it into many, many other forms of content that will help to increase your exposure online even more.

Here are just 7 (there are tons more) suggestions of what you can do with one article beyond submitting to article directories.

1. Allow your affiliates to use it and replace the link to your site with their affiliate link. (You knew that was coming didn’t you?).
2. Post it on your own website or blog.
3. Include it in your monthly newsletter.
4. Turn it into a topic for an audio or podcast episode.
5.Compile it with other articles you’ve written that fit with the topic and create a short viral report you can give away to others for free to help get more traffic back to your site. Don’t forget to allow them to give it away too!
6. Create a video from the contents and post it on YouTube.
7. Use it spark ideas for more articles and repeat the process over and over.

Now that the juices are flowing, what other ways can you think of to repurpose your article?

Article Marketing allows you to increase not only your online presence, but your expertise as well. Even better, you can repurpose the snot out of those articles, making your job a lot easier and resulting in a higher return on your investment.

Arika Lewis

If you’d like to learn more about affiliate marketing with the use of PLR content, I invite you to join me at PLRArsenal.com where I share lots of free information on using PLR as an affiliate marketer, including new PLR announcements and sales. See you there!

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29 Responses to Marketing Strategy for Online Business Presence
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