Day 14: Are You Marketing and Didn’t Even Know It

There are many people who think that there is some big secret to marketing online. Really there is not. Many of those same people trying to figure out marketing are already doing it, but may not aware of it. They just need to tweak their efforts a little bit.

Just about any business owner who utilizes the Internet for any purpose, will likely find that whether or not they intentionally organized an Internet marketing campaign; they may already be marketing their products and services on the Internet.

Do you have a website for your business?

Business owners who answer yes to this question are already marketing their products or services online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website, but you may still find that your website generates interest in your products despite the lack of promotional endeavors.

However, it takes more than simply having a website to increase your online presence and gain a loyal market that will buy from you again and again.

Do you participate in message boards and include a link to your website in your signature?

If you answered yes to this question then you are taking an extra step towards marketing your website online. Savvy business owners realize the importance of participation in industry related message boards. They know that these boards (forums) can be used to create an interest in their products and services, establish themselves as an expert in their industry, and offer a link to their own website even if it is in the signature line of their posts.

If you are participating in message board and people know about your products, services, and website then you are inadvertently enjoying the benefits of Internet marketing. You may just be a part of the community because you enjoy it; but you are, in essence, marketing your business.

Now in order to reach your bottom line goals you need to make sure that when they click on the URL that leads to your site, that the landing page is marketing ready. You can do this by making sure that you site has everything it needs so that people know all about what you offer. Create some calls to action, have an optin box, and make sure that your content compels your market to pay attention. Present value for your visitors so that they want to come back to your website again and again.

Do you solicit feedback from your customers online?

Most business owners realize the importance of soliciting feedback from customers for business purposes. Whether it be via online polls, email, or client testimonials it is understood that client feedback is an integral part of business. Although the business owners may be doing this simply for a business purpose it is a part of online marketing.

There are several other ways that you may be marketing and did not know it. What you have to do is look at your overall plan, see exactly where you are marketing and how you can enhance the experience for full marketing opportunities. Discover those ways that you can leverage what you are already doing and add it to the market portion of your overall business plan. If you are not quite sure how to further benefit from what you are doing, it is a good idea to enlist the help of an online marketing consultant who can show you the way.

What are some of the ways you have been marketing and did not know it?

If you are reading this and you know how to market online, share your insights as well.

PS: Keep up with the Getting Started with Online Marketing Series here.


LaTara is the Chief Blogger and trainer at Get Online Basics, providing the work at home entrepreneur and small business owner with practical and viable solutions for building their online presence. Start your training to better online marketing with the Get Online Basics Training Center. Just click the website link and you will be redirected.

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One Response to Day 14: Are You Marketing and Didn’t Even Know It
  1. LaTara Ham-Ying
    October 2, 2010 | 1:24 pm

    RT: @GetOnlineBasics Day 14: Are You Marketing and Didn’t Even Know It

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