Making the Most of Email Marketing


As an online business owner email marketing can be your best friend. Email marketing can be an low-cost and effective marketing tool. In fact, it may be your best marketing tool. Here’s how to make the most of email marketing:

  • Communicate directly to your market. When you’re building your email list make sure you’re building it with targeted prospects. This can be accomplished by offering a freebie that would appeal specifically to your prospects.For example, you can offer a free report or information product in exchange for their email address. Sure, giving away something like an iPad will motivate a lot of sign ups. However your list will be full of people who really aren’t interested in buying from you in the future. The key in creating your freebie is to target your market; not target the masses.
  • Don’t let your list fizz out. The secret to an effective email list is to use it. If you simply collect email addresses and don’t connect with your prospects you’re missing a valuable opportunity. Commit to an email schedule and then stick to it. For example, if you promise a weekly newsletter then by all means deliver a weekly newsletter; and don’t shy away from adding a few extra promotional messages throughout the year for an extra boost in income.
  • Provide information not advertising. The key to keeping email subscribers is to provide value. If you’re communications are all about marketing and promoting your product then people are going to be turned off. However, if you’re providing them with valuable information then they’ll look forward to each email you send. A good rule of thumb is to remember the 80/20 rule. The rule simply states to make sure each message is 80% content and 20% marketing and promotion.
  • Test and track. Most email marketing solutions and autoresponders provide an abundance of information. They show you how many people opened your email. How many clicked on your internal links. They also show you how many people deleted your email or forwarded the message to a friend. Use this information to your advantage. Test aspects like subject lines have the most impact and which promotions and messages get the most clicks.
  • Respect your customers. There are a few rules regarding email marketing. First, you must have permission to email someone. That means they must “Opt-In” to your email. The double opt-in process, confirming they want to subscribe, helps ensure all of your recipients are happy to hear from you. There is nothing worse than being added to someone’s list with your permission.

In addition, you need to make sure that you include an opt-out or unsubscribe option in each message. Finally, you must tell your subscribers what you do with their email address and information. For example, do you sell their email addresses or share them with others?

Email marketing helps you get and stay connected with your target audience and your customers. It’s a very powerful marketing tool. Use it to your advantage with the utmost marketing wisdom.


LaTara is the Chief Blogger and trainer at Get Online Basics, providing the work at home entrepreneur and small business owner with practical and viable solutions for building their online presence. Start your training to better online marketing with the Get Online Basics Training Center. Just click the website link and you will be redirected.

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One Response to Making the Most of Email Marketing
  1. LaTara Ham-Ying
    May 30, 2011 | 1:29 pm

    RT: @GetOnlineBasics Making the Most of Email Marketing – As an online business owner email marketing can be your be…

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