How To Create Your Brand

Creating a brand is an extremely important part of your business, as this is how people recognize you.

Branding is not only just a familiar symbol people see, but it signifies who you are and what you do. Encompassing so much, coming up with your business identity is not necessarily an easy task. Consider these questions before you begin:

 

  • Who am I and what do I stand for?
  • Who am I trying to help and what do they need?
  • Does my product or service fulfill those needs? How?
  • Is there enough interest in what I have to offer? If so, how can I offer it differently then the next guy?

 

By thinking these things through, you will identify your thoughts and feelings about your business. You will narrow down your ideas as well as your target market and determine what makes the most sense. Having a clearer view of the whole picture will make it easier to convey your brand to others.

 

Writing a mission statement will also help you create your brand. Your mission statement is a written description of your business and what you plan to do. For example, if you are a daycare, your mission statement might read like this, “We are a leader in child education and family solutions, which impact and inspire lifelong learning.”

 

After you have written your mission statement, read it and make note of things that come to mind. The objective is to put into action what you have stated within it. Given the above example, it is obvious that you want to be known for combining stimulating teaching methods for children and know-how to their families that promote lasting educational value.

 

Now that you have that part figured out, determine how you need to incorporate it into your slogan and logo. Possible slogans could be, “Planning fun and innovative learning activities with lasting results,” or “Quality educational experiences for lifelong learning.” When it comes to your logo, you may want to have something in bright colors or a whimsical design to communicate the fact that your business is about integrating creativity and fun for children.

 

After you have produced your brand, begin establishing yourself as an expert in your field by designing information products such as tip or how-to articles and videos, or by planning fun events and workshops that your target audience can attend to get a taste for what you have to offer. As potential clients gain understanding of you, they will be compelled to see you as their go-to business and will have confidence in you when in need of your service or product not only to bring in new business, but in retaining repeat business.

 

In the comments below, share what process you’ve gone through in creating your brand.

 

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17 Responses to How To Create Your Brand
  1. LaTara Ham-Ying
    May 2, 2012 | 12:41 pm

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  8. Pam Perry, PR coach
    August 31, 2012 | 12:04 am

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    August 31, 2012 | 5:00 pm

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