How to Avoid Social Media Burnout

Over the past week I have been reading some great posts on how not to become overwhelmed with Social Media. The Social Media Arena is HUGE, there is no other way to put it. There are tons of applications, network groups, and opportunities for connecting to your proposed target market. However, something often ends up happening in the midst of your trying to network.

It just becomes to much and often times, people just back off. I have met many people who find social media too time consuming and then there are those who get so involved in social networking that they often forget their bottom line – whatever it may be.

When it comes to social media and all it entails, the most important thing to remember is to BREATHE! It really is that simple.

Approach social media as if it is a means to an end: Not the end itself. Sit back and determine what is really important for your bottom line and where social media fits in. Don’t waste valuable time making social media the “Bees’ knees” because it is not. It is simply a way to connect to your market.

Let me repeat that: SOCIAL MEDIA is simply a tool that allows you to CONNECT!

It should not be the main focus of your business. If it is then where will the money come from? How will your branches flourish and produce that ripe fruit it needs to produce. Too many people are looking at social media as the main part of their promoting and marketing efforts.

I am here to tell you it is not. Social Media may make you popular but if you are not using it correctly it won’t make you money.

Avoid social media burnout by being savvy. If you are on the computer all day long and your productivity efforts add up to only about 3 hours, then your efforts are useless. Social media will not work for you if you are not producing anything at all.

Find your true flow for connecting and stick to it.


LaTara is the Chief Blogger and trainer at Get Online Basics, providing the work at home entrepreneur and small business owner with practical and viable solutions for building their online presence. Start your training to better online marketing with the Get Online Basics Training Center. Just click the website link and you will be redirected.

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2 Responses to How to Avoid Social Media Burnout
  1. Mike @ Biblical Strategies for Startups
    August 31, 2010 | 12:16 pm

    I think the word “huge” is an understatement. Huge does do the world of social media justice. But you are right sometimes you really just have to step back…and breathe.

    I must be honest and say I have not found my true “flow.” Finding that flow is much more easier as an employee but as a small business owner “flow” goes out the window for urgent.

    But great post

    • LVH
      August 31, 2010 | 12:32 pm

      LOL let’s just say I was being subtle with my post to prove a point :)

      Thanks for the comment!

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