Day 5: Get Interested in Your Readers

When you check the stats you are always looking to see how many unique visitors you have to your website. One of the goals is to watch the numbers go up. That is a good thing. To see those numbers go up every month, you need a method for attracting new readers. This same method will also keep current readers coming back for more. So, what is it? What are the steps to attracting new readers? What do you need to know?

Who are you?

Every person wants to know that they matter to others. They can matter to their families, friends and even the people they do business with. Why do you think barber shops and hair salons are so popular? The business is based on delivering a finished product AND building a relationship.

As an online business owner, you readers want to know that their presence matters. They have come to you looking for something. Again, what is it?

It would be naïve to think that each person that visits your website or blog is there because of you. They may not have known your name before they clicked on your link in the search results. After they leave your site, they many never remember your name again unless you do something to change that.

Help them to see that you know them too!

Take the time to show them that you understand who they are. This is done through what you say about your product and or service and how it can help them solve a problem.

Get to the core of who your ideal client is and you will help readers know that you know who they are!

What do you want?

You have interests. You started your online business because of an interest or a passion for something. Your readers also have passions. The informative content that you supply could be the final link to someone realizing the dream of entrepreneurship, home ownership or even buying a new car. The best way to find out what you readers want is to take an interest in their likes and dislikes.

Now, your website is about the business that you are building, but knowing something about the people who are getting you there can help your business to evolve. For instance, you may provide information about how to stay organized in business and in life, but the majority of your readers are interested is personal coaching. Starting a personal coaching line of products will meet their needs in a new and more focused way because you took the time to find out about their interests.

How do I help you?

Here are a few ways that you can get in touch with your reader’s interests:

  • Surveys
  • Offer contests for guest blogging spots
  • Create a “reader or customer spotlight” on your website
  • Send out feedback emails with purchases

Readers have interests too and they are important for you to know. Now that you know who your readers are and how you can help them, use those tools to find out what they want. Then, give it to them! You’ll see an increase in readers, customers and sales because you took the time to find out what they needed and provided it to them.

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LaTara is the Chief Blogger and trainer at Get Online Basics, providing the work at home entrepreneur and small business owner with practical and viable solutions for building their online presence. Start your training to better online marketing with the Get Online Basics Training Center. Just click the website link and you will be redirected.

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2 Responses to Day 5: Get Interested in Your Readers
  1. LaTara Ham-Ying
    November 2, 2010 | 8:28 pm

    RT: @GetOnlineBasics Day 4: Get Interested in Your Readers – When you check the stats you are always looking to see …

  2. Aurelia Williams
    November 3, 2010 | 1:54 pm

    RT @GetOnlineBasics: Savvy News Day 5: Get Interested in Your Readers – When you check the stats you are always …

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