As an online business owner email marketing can be your best friend. Email marketing can be an low-cost and effective marketing tool. In fact, it may be your best marketing tool. Here’s how to make the most of email marketing: Communicate directly to your market. When you’re building your email list make sure you’re building…
Who wouldn’t want to be viewed as an expert in their field? It can mean more traffic, more sales, more credibility and greater visibility. Guess what? Your readers and social bookmarking sites can help you there. When you find something that you love to read, you want to tell everyone. You also want to be…
Whoever said that social networking was no good for business, never tried it before. Giving your readers another arena in which to see you active is one way to build a relationship with them. I myself had to step back a bit and start using social networking more effectively about three years ago. I have…
It is incredible how a person’s opinion can turn on the smallest thing. In online business, that would be customer service. It can set you apart from other businesses of a similar nature. It builds a trust-based relationship with your readers and potential customers. What is Customer Service? A reader signs up for newsletters or…
When you decided to give your business an online presence, you likely knew that you would have to have the traffic to make it a worthwhile venture. With your marketing plan, ideas were already recorded to help that become a reality. Here’s one you may not have thought about: newsletters. They bring the reader into…
Readers visit your website each day. When they first come, it is usually for information. However, they may keep coming back because of your charm and wit or to get to know you before they try your product or service offerings. Wouldn’t it be a great idea to let them know that you are real…
When you check the stats you are always looking to see how many unique visitors you have to your website. One of the goals is to watch the numbers go up. That is a good thing. To see those numbers go up every month, you need a method for attracting new readers. This same method…
Have you ever received one of those surveys in the mail after visiting a store or having a surgical procedure? One of the most prominent questions is “What did you like and what can we improve on?” It is worded differently in each one you receive but the point is that they want to know…
Every person has bought at least one product that didn’t do what the advertising said that it did. That’s what we get for watching late night infomercials. If you want your online business to be around in three years, build relationships through integrity. Integrity It’s a word that, unfortunately, some business owners know nothing about….
It seems like just about everyone has a blog these days: students, moms, churches. So where is yours? Businesses can really benefit from a blog that goes along with their website. Business websites are for conducting business. You use the pages to tell potential customers about what you do. They can find out all they…
