Business Plan, Then Marketing

Marketing your business without a specific system to follow is like going on a long trip without a map or GPS.

Just like determining the routes to your destination ahead of time, creating a business plan beforehand will guide you in many areas, including your promotional efforts.

Knowing the direction of your business has an enormous effect on your marketing plan, how you intend to grow and keep your clients, and what type of promotion will add value or be a waste of time.  Through deciding what your business is and who it serves, you’ll attain the best success.

Brainstorming on paper ideas and goals for your business as well as types of people you would like to target your products or services to are integral pieces of the puzzle you need prior to designing your marketing campaigns. This initial effort of creating specific steps to follow will guide you and help you stay focused.

There are numerous marketing materials and techniques to choose from, but be wise and select only a few methods that most closely reach the audience you are targeting. Some ideas are obtaining business cards and fliers, speaking on a radio show or webinar, or networking with other business owners that offer complementary products or services. Test and track each one you are applying to see how they are working. When necessary refer back your business plan for guidance.

By planning ahead and utilizing these tools, you will discern which marketing ideas will work best with your business and branding and you’ll be better equipped to succeed.  Please tell us what has worked best for you in the comments below.

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15 Responses to Business Plan, Then Marketing
  1. LaTara Ham-Ying
    May 9, 2012 | 12:38 pm

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  2. Terrinda S. Davidson
    June 17, 2012 | 7:26 pm

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  3. Terrinda S. Davidson
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  4. Terrinda S. Davidson
    July 14, 2012 | 11:38 am

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  5. Terrinda S. Davidson
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  6. Terrinda S. Davidson
    September 2, 2012 | 4:43 pm

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  7. Terrinda S. Davidson
    September 12, 2012 | 10:54 am

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  8. Terrinda S. Davidson
    September 12, 2012 | 10:54 am

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  9. Terrinda S. Davidson
    September 12, 2012 | 10:54 am

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  10. Terrinda S. Davidson
    September 28, 2012 | 3:49 pm

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  11. Terrinda S. Davidson
    October 21, 2012 | 6:03 pm

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  12. Terrinda S. Davidson
    November 5, 2012 | 5:43 am

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  13. Terrinda S. Davidson
    November 15, 2012 | 1:03 pm

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  14. Terrinda S. Davidson
    December 4, 2012 | 12:54 pm

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  15. Terrinda S. Davidson
    January 5, 2013 | 1:44 pm

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