Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer

questiondice

Happy New Year!

While we may only be a little over a month into it, but 2011 is off to a great start already and I can feel only positive things for the coming year here at Get Online Basics and for you! LaTara is growing her business to new heights and I’m flattered to be a part of things here. I know your time is precious and I truly consider it an honor that you have allowed me to be a part of your day. Thank you! Here’s to bigger and better things in 2011 for you.

Now onto this month’s affiliate marketing post.  This is #4 in my affiliate marketing question and answer series. If you’ve missed any of the previous posts you can find them at the links below.

As you’ve probably figured out, in order to be an affiliate marketer, you have to have products or services to promote, right? In today’s post we’re going to dig a bit deeper into affiliate marketing and talk about where you can find products to promote to your audience. It’s not a roll of the dice and I hope you come out a winner. :)

Q: What types of companies actually pay people to promote their products and services?

A: This is one of the areas with endless possibilities when it comes to affiliate marketing. Every single day more and more companies (of all shapes and sizes) are realizing the benefits of having a team of affiliates who promote their products and services. As they realize just how much it can help their business and not cost them tons of marketing dollars (unless a sale is made of course), these companies are implementing affiliate programs into their marketing arsenals.

Some of the biggest companies in the world use the force of affiliates to create increased profits for them. Here are just a few well-known companies that understand just how smart it is to recruit others to promote them and pay them good money to do so.

  • Nike
  • Microsoft
  • Progressive Insurance
  • Walmart
  • Amazon
  • DirecTV

And that’s just a very small list. There are companies ranging from the small online only businesses all the way up to Fortune 500 companies and bigger who will gladly pay a commission to those who promote their products and refer sales to them.

There is almost no field, at least that I know of and I work daily with affiliate programs, that doesn’t have multiple companies willing to pay someone in some form or another for promotion of their products.

Q: Where can I find products to promote?

A: Affiliate programs are not hard to find, especially online. Here are some ways you can find programs to promote with very little effort required.

  1. Website Searches – You can easily do a search on the Internet for companies in a specific market that have an affiliate program. For instance if your market is dieting, simply do a search with words like “dieting sites with affiliate programs” or “dieting affiliate programs.”
  2. Visiting Places You Already Know, Love, and Shop At – Do you have a particular website or company that you love to shop with? If so, head to their site and check to see if they have an affiliate program. Chances are they do.
  3. Affiliate Networks – This is probably the most well-known form of finding affiliate programs to promote. Affiliate networks are sites that specialize in nothing but affiliate programs and those who wish to sell their products through them. Some of the more common affiliate networks include:

Clickbank – This site makes it simple to promote tons of products in hundreds of fields. Simply sign up and receive an ID that you can then use to promote products listed in their Marketplace. New companies are adding their products to Clickbank’s affiliate marketplace on a daily basis.

Clickbank also allows companies and individuals to sell their own products through them. They will manage the affiliate programs for these businesses, allowing the business owner to focus on other areas of their business. This is great for the company, but it’s even nicer for the affiliate.

No need to sign up for hundreds of programs and receive separate checks for each one. Instead, Clickbank pays affiliates their commissions on a regular basis for all of the products the affiliate promotes (and converts to sales) within that time frame. They offer weekly direct deposits of your commissions or you can choose to get paid by paper check on a bi-weekly, semi-monthly or other schedule. You can set the minimum amount you’d like to receive before you get paid as well.  So, let’s say you want to get paid when your commissions reach $50 on a bi-weekly basis by direct deposit. No problem! Every other week that you reach at least $50 in commissions, you’ll receive a deposit into your bank account.

Other popular affiliate networks include:

Finding affiliate programs to enroll in and promote is not difficult. As a matter of fact, it’s probably the easiest part of the whole process.

Q: How do I know which products are the best to promote?

A: I’ll make this very easy for you and get straight to the point. The following one thing is the biggest determiner of whether or not you’ll convert clicks into sales in an affiliate program – YOUR MARKET!

You must have a market that is interested in the types of products you are promoting. For instance, you will do no good promoting chocolates to a dieting market or engagement rings to married couples. You must do your research and know your market before determining which types of products will appeal to them.

Let me make this clear because it could mean the difference between success and failure as an affiliate marketer if you get it wrong. Don’t forget this basic but crucial fact:

You MUST know your target customer in order to successfully promote products and services they will actually buy!

Would you recommend a dating service to your spouse? I don’t think so – or at least I hope not! The same goes with affiliate marketing. Suggesting products your market has no use for will get you nowhere…FAST!  It just plain doesn’t make sense.

Now, that being said you could have an eager market and find the perfect product that could make their dreams come true, only to find the product stinks.

How can you tell if the product really lives up to its name?

Some programs, especially those listed in Clickbank, will actually give you statistics of how well their program converts lookers into buyers. If you have access to these stats use them to help determine if it’s worth signing up to promote the product. Keep in mind, just because a product converts well doesn’t mean it is a fit for your market. Which leads me to another way you can tell if a product is “worthy” of your market.

Another thing you can do is purchase the product for yourself. If it is what it says it is, you’re good to go. If it isn’t or you find it’s not worth the investment for whatever reason, you know you shouldn’t promote it. I actually recommend promoting products you have used yourself because when you have direct knowledge of something you can promote it better than if you are flying by the seat of your pants or promoting only because it looks good, you know the creator, it offers a sweet commission, etc.

Lastly, read reviews on the product or ask others who promote it how it does. There aren’t many products out there that you can’t find a review for online. Take the time to search for reviews of products from various sources and take the writer’s thoughts into consideration before jumping into an affiliate program you’re unsure of.

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If you’d like to learn more about affiliate marketing with the use of PLR content, I invite you to join me at PLRArsenal.com where I share lots of free information on using PLR as an affiliate marketer, including new PLR announcements and sales. See you there! :)

Arika Lewis

If you’d like to learn more about affiliate marketing with the use of PLR content, I invite you to join me at PLRArsenal.com where I share lots of free information on using PLR as an affiliate marketer, including new PLR announcements and sales. See you there!

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23 Responses to Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer
  1. LaTara Ham-Ying
    February 10, 2011 | 2:27 pm

    RT: @GetOnlineBasics Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Markete… http://ht.ly/1bh7Dc

  2. LaTara Ham-Ying
    February 6, 2012 | 11:15 pm

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn7Oo6C

  3. Terrinda S. Davidson
    February 16, 2012 | 2:40 pm

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  4. Terrinda S. Davidson
    February 20, 2012 | 6:20 pm

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  5. Terrinda S. Davidson
    March 1, 2012 | 8:38 am

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  6. Terrinda S. Davidson
    March 3, 2012 | 11:28 pm

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  7. Terrinda S. Davidson
    March 21, 2012 | 8:07 am

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  8. Terrinda S. Davidson
    April 5, 2012 | 2:07 am

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  9. Terrinda S. Davidson
    April 27, 2012 | 2:49 am

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  10. Terrinda S. Davidson
    May 9, 2012 | 12:17 am

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  11. Terrinda S. Davidson
    May 24, 2012 | 10:44 am

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  12. Terrinda S. Davidson
    June 8, 2012 | 3:23 pm

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  13. Terrinda S. Davidson
    July 23, 2012 | 6:02 pm

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  14. Terrinda S. Davidson
    August 1, 2012 | 11:24 pm

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  15. Terrinda S. Davidson
    August 29, 2012 | 9:03 am

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  16. Terrinda S. Davidson
    September 20, 2012 | 12:17 pm

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  17. Terrinda S. Davidson
    October 1, 2012 | 7:47 am

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  18. Terrinda S. Davidson
    October 1, 2012 | 7:47 am

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  19. Terrinda S. Davidson
    October 25, 2012 | 11:58 pm

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  20. Terrinda S. Davidson
    November 1, 2012 | 10:39 am

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  21. Terrinda S. Davidson
    November 23, 2012 | 5:50 pm

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  22. Terrinda S. Davidson
    December 8, 2012 | 6:59 am

    Affiliate Marketing Q&A Series: Finding Companies & Products to Promote as an Affiliate Marketer http://t.co/FTn3gNXs

  23. Terrinda S. Davidson
    December 30, 2012 | 5:35 pm

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